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When taking photos of horses, one of the huge rules of thumb is to use a zoom lens. 100mm or more was a guideline I was once given and the longer the better. Wider angles distort the horse, often horribly. Huge noses and tiny legs... You see them everywhere in family pet snapshots and once you learn to see it, you find it often crops up in many artist's paintings and drawings because they were working from a photograph shot with a less than ideal zoom. I have dutifully stuck to this rule for ages with the exception of taking pictures in small spaces, such as the vet clinic exam and surgery rooms for documentary work.
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Over time I have tried to get in closer, pushing the limits of composition within the frame. I've tried slowing down the shutter speed to get interesting motion blurs. I also play with unique light when it's available and now I'm drawing back to show a place. Many show competitors are still looking for the same ol' same ol' and get uncomfortable with out of the norm shots. So I still strive to make them happy too but recently I have also been adding in a second camera with a wide angle lens to shake it up a little.
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